Playbook · B2B software

Turning stalled Google traffic into a steady stream of enquiries

For software companies where organic traffic has flatlined and new customers keep getting more expensive. How we make Google a channel that pays off again.

SEO + Content

Playbook focus

Services
SEO, Content
Typical timeline
6 mo

Early wins

Often the first enquiries from the sharpest buying-intent keywords.

Cancel monthly, no annual contract. One dedicated point of contact.

The challenge

Organic traffic has been flat for months and the cost to win a new customer keeps climbing. The content you have ranks for keywords no one buys on.

Our approach
  • Rebuild keyword choices around people ready to buy, not the largest possible audience.
  • Clear the technical foundation holding back speed and visibility.
  • Set up a steady content line that fits every step a customer takes before buying.
The goal

What this playbook is built to move

The goal: Google as one of your best customer channels, with a clear monthly read on what it returns.

Visitors ready to buy

Not just more traffic

Lower cost per enquiry

Through sharper choices

More demo requests

Tied to revenue

Illustrative scenario, not a specific client. We only report verified, attributable numbers.

Ready to apply this to your numbers?

Let's look at your numbers and find your fastest path to growth.